Welcome Back

Logan Leger

Founder. Engineer and entrepreneur. Husband and library board member. Writes in Ruby, JavaScript, Elixir, and Swift.

March 14, 2018

Tags: Company

After way too long, we have finally kicked Cobbler's Kid Syndrome.

As a consultancy, we spend almost all of our working hours plying our craft in service to our wonderful clients. That leaves very little time to work for ourselves.

Thus, Cobbler's Kid Syndrome (or CKS). As in the child of the cobbler, who works all day making shoes for customers, has old, worn down shoes. In our case, the web and mobile consultancy has a bad website.

And old and worn down it was. The original site was built on Ruby on Rails way back in 2011. It was running on v3.2, two major releases behind modern Rails. It wasn't optimized for mobile nor did it have retina-sized images. Imagine that! A mobile consultancy with a website that was usuable and pixelated on mobile. What's even better is that we never put up a portfolio page. For the entire time the old site was live, all it said was "coming soon" — it never once showed any examples of what we can do. And the blog — don't get me started. What started as a decent stream of articles fell off in 2012 and never recovered.

I think this is actually a good lesson in business. Your website should be one of your primary marketing avenues. And the truth is, we had such a bad case of CKS because we were so busy. That's a sort of an oxymoron then — we had too much work, but our website was bad. How do you reconcile that?

The truth is our business has grown organically. We've been fortunate to build a business on referrals, where we do good work for people we know, and they tell others. We're so thankful for that but it allowed us to let our poor site wallow.

But no more. Our kid is back with a shiny new pair of shoes. A brand new design. A modern static file build system (it's built on the wonderful Gatsby, but we'll write more on that soon). A portfolio (with more case studies to come). A bunch of content on who we are, how we build products, and why we want to work with you. And a blog that we promise to keep filling with more content.

Thanks for stopping by. Check out the new shoes and let us know what you think.

let's talk.

Together we can make something great.

contact us about new work

Contact

225-407-4520

hello@newaperio.com

Visiting Address

640 Main Street, Suite B

Baton Rouge, Louisiana 70801

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