Basic Fitness Wins Ignition Demo Day

June 23, 2021

Tags: Business, Company, Clients, Press

We're thrilled to see that Basic Fitness, one of our product design sprint clients, came away with top honors at the recent NexusLA Ignition Demo Day. Basic Fitness is building a platform to track and analyze health, wellness, and fitness data for athletes and coaches. Their win netted them a first-place cash prize and access to investors.

We were happy to be a part of their startup process, including prototyping the app and interviewing key early customers for feedback. They're now deep in the fundraising process as they try to bring their app to market. They've got a great mission and we're excited to see their product launch!

The process was great with Nely and Jennifer, the cofounders of Basic. They were tremendous collaborators and we had a blast digging into their concept. See how they felt about working with us in this testimonial Nely gave:

NewAperio’s team facilitated a product design sprint for us that was pivotal in the early days of launching our company. Their collaborative process and thoughtful guidance helped us shape the product and we were blown away by the results — a beautiful prototype fully validated by our target market. This gave us the confidence we needed as two founders new to tech to raise our first round of funding to launch the company. We look forward to continuing to work with the NewAperio team!

— Nely Ward, cofounder


Have a great startup idea? Get in touch today to see how our team can help you imagine it with a product design sprint.

Logan Leger

Founder & CEO

Founder. Engineer and entrepreneur. Husband and father. Writes in Ruby, Elixir, JavaScript, and Swift. he/him

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